In the midst of the COVID-19 outbreak, it can be challenging to figure out how to market your business. Anxieties are running high and people are being hyper-vigilant about what is being posted to social media.
As we all adapt to the new “norm” that is social distancing, lockdowns and stay-at-home orders, your business must acclimate to this new way of living. If you haven’t already, you should modify your content calendar for the next few months. Something that might have been deemed commonplace last week could be inappropriate this week.
However, now more than ever is the time to shine on social media. According to a recent report, Facebook and Instagram have seen a 40% increase in usage due to COVID-19, with views for Instagram Live and Facebook Live nearly doubling in one week!
As a real estate agent or broker, it is imperative to stay connected with clients, and social media is a great way to do that. Although it’s not advisable to stop selling completely, providing helpful information to your audience, while also sprinkling in up-to-date yet relevant news about how the Coronavirus might be affecting your business is a positive shift for your social media.
Nevertheless, most of us have never been through a global pandemic to this magnitude before so navigating through this is a first for most, if not all of us. Nearly every person and business on Earth is being affected by COVID-19 in some way, shape or form. Supporting one another, spreading positivity and setting a good example for your audience is the best way to showcase how you and your brand are adjusting to the pandemic.
So, how should your business navigate social media during COVID-19? Keep reading to find out!
#1 - Show acknowledgment and gratitude.
Let your audience know that you are there for them and are willing to help. Hop on Instagram live to answer questions about the current state of your business or create a post about an organization you’re passionate about like Joyce Rey did below.